Our Clients
| AOL | General Electric | Intel | Moët Hennessy | Saguaro Books |
| Barneys | Groupe Seize Sur Vingt | Laird+Partners | Muse Magazine | Starwood Hotels |
| Battat Inc. | Hatch Collection | LOVE Magazine | NBC Sports Network | The Barbarian Group |
| Bottega Veneta | Hermès | Miu Miu | Ogilvy | The Fragrance Foundation |
| Chandelier Creative | Hewlett-Packard | Models.com | Q4 | VICE Magazine |
The webOS app discovery magazine.
Welcome to Pivot, the very first shoppable tablet publication about apps.
Working with Hewlett-Packard, The Science Project created the entire magazine vision from scratch, from conceiving of the editorial mission and visual design to developing the issue architecture and digital publishing pipeline that created 9 global editions in 6 languages each month. We even named it.
Pivot served as an integrated companion to the HP TouchPad App Catalog, providing a new way for consumers to discover apps through content placed into the context of their modern, mobile lives.
The editorial staff and contributors to Pivot were seasoned journalists, editorial photographers and artists. Contributors included Sag Harbor author Colson Whitehead and award-winning magazine writer David Lipsky. Our illustrators and photographers had previously been published in The New York Times, Vogue, GQ, Esquire, Fast Company and The New Yorker. And Pivot brought them all together.
On the e-commerce side, Pivot offered premium shelf-space for webOS app developers, from independent artist-inventors to major development partners like Amazon and Time Inc.
Select the issue number and edition you want to browse. Enjoy!
Select Edition
- North America
- US (English)
- US (Spanish)
- Canada (English)
- Canada (French)
Meet Pivot: the first tablet magazine about apps. Integrated inside and available only in the webOS App Catalog. We invented it and it's crafted entirely by our complete art and editorial staff. Every month. In nine worldwide editions. Content. Commerce. Brand publishing.
Client: HP
This installation graced Barneys' spectacular holiday windows, letting people from the sidewalk to Sydney tweet their holiday wishes into the display. We love bringing digital to retail, and this project was a dreamy collaboration with Nicola Formichetti, Q4, Tim Richardson and The Mill.
Client: Barneys
Designer Ariane Goldman's newest brand, available only online, is beautiful and brilliantly conceived: chic, timeless and comfortable essentials to wear before, during and after pregnancy. We've been honored to work with her from the start to launch this dream for moms and moms-to-be. Open it.
Client: Hatch
We conceived, designed and built this site on our very own flexible e-commerce system. The brand breathes care and detail and they asked the same from us. Ready-to-wear, made-to-measure, specific fits and fabrics? All in there, translating their retail experience online. Slip into the unique.
Client: Groupe Seize Sur Vignt
We launched a beautiful new toy brand into the digital world with adorable kid-generated quotes and papercraft worlds. Inventive javascript, adorable Flash, stop-motion beasts, a social core – it’s in there. Explore. Laugh. Share. (P.S. Creativity liked it!)
Agency: Amy and Andrea
Client: Battat Inc.
This experimental data-driven 3D project fuses Maya, OpenFrameworks and Unity 3D to birth people into one mystical, evolving digital masterform. New York to Beijing! Check out the site or more complete coverage of the installation at The Creators Project.
Client: Vice, Intel
Director: Radical Friend (Paranoid US)
Muse Magazine and Models.com asked us to animate a preview of their groundbreaking issue featuring Natasha Poly. We were honored to work with images of her crafted by some of the world's best: Sølve Sundsbø, Riccardo Tisci, Jeff Koons, Craig McDean and many more. Love it.
Client: Muse Magazine, Models.com
It’s simple: customize your own bottle of Moët Imperial with a message wrought in Swarovski crystals! This is our fifth iteration of this project but the first to be showcased within the holiday wonderland of Saks Fifth Avenue. Crystallized bubbly mirth awaits!
Client: Moët Hennessey
The mission: drop some luxe tech on Santa’s ride for GE. We began with one of the best briefs ever, then sharpened Santa’s sleigh with an assembly of awesome advancements from an iconic American brand. Check it.
Agency: The Barbarian Group
Client: General Electric
Yard asked us to bring social presence to their existing One Mighty Drop campaign. In response we enlisted the inspired students of The High School of Fashion Industries in a Facebook-based bottle design contest. The winning designers won a trip to the 38th Annual FIFI Awards!
Agency: Yard
Client: The Fragrance Foundation