Capturing the Style and Excitement of a Region
Refreshing a Mall Brand & Creating the new Luxe Village Square
CHALLENGE Macerich asked The Science Project to create an entirely new brand platform for Scottsdale Fashion Square that engages the trade region around the property, drives traffic to the location and engages shoppers onsite.
INSIGHT Since malls are no longer default destinations for shoppers, we focused on creating a fresh, experience-based brand narrative that would reposition Scottsdale Fashion Square as an elevated retail, dining, and entertainment destination.
SOLUTION Scottsdale Fashion Square has a luxury style all its own. One that is not defined by property lines or contained in screens. The Science Project worked with an amazing Macerich team to create a Campaign, Communication Strategy, and Technology Innovation plan that engages shoppers and drives them to the mall wherever they are. See Story, Style, Spirit rolling out on every channel this fall, growing and getting more and more exciting and inventive for many seasons to come!
Services: Integrated Retail & Technology Innovation, Social Campaign, Content Creation, Photo + Video Campaign